Arla has to navigate the complexity of brands and markets that many global organizations face. Using Percolate, Arla found success in scaling its marketing globally. The team has created a system its brand managers can use across regions to:
- Collaborate and align all stakeholders, using Percolate’s Campaign Briefs
- Share and repurpose assets created at the global level, using Percolate’s Asset Manager
- Ensure brand consistency in global-to-local asset sharing
- Measure consumer engagement using custom Percolate Analytics dashboards and stay accountable to the global brand
