Percolate surveyed over 300 enterprise U.S. CMOs, VPs, and Marketing Directors about non-working spend: the dollars used to produce creative, as opposed to putting it in front of an audience. Marketers say those production costs are on the rise — and not for the right reason.

Ad Age and Percolate presented those findings in a live webcast; listen to it now to learn how non-working spend is consuming marketing budgets, why it’s growing, and how to control the hidden cost of marketing content creation.

And be sure to download our full study, “The Hidden Cost of Marketing,”  to see all our findings, data, and best practice recommendations for analyzing and managing content costs.